Become an ARL Brand Ambassador

The Athens Rock Lobsters are officially launching our first-ever Brand Ambassador Program for the 2025–26 season, and we’re looking for eight standout individuals to help kickstart this new initiative. These first eight ambassadors will set the tone for what it means to represent the Crustacean Nation; energizing the community, elevating our visibility, and helping us shape what fan engagement looks like both online and in the arena. Ambassadors must be at least 18 years old, maintain an active social media presence, and have an engaged audience that can positively influence ticket sales, brand awareness, and community relationships. Whether you’re a UGA student, a local teacher, a parent active in community groups, a creator, or a passionate hockey fan, we’re looking for people who can help introduce Athens to a new era of professional hockey excitement.

As a Rock Lobsters Brand Ambassador, you’ll play a direct role in growing the movement around the team; sharing content, promoting key matchups, showing off in-arena experiences, and representing the organization throughout Athens and beyond. 

*Reliable transportation is required since ambassadors may be asked to attend home games, community events, or other promotional appearances throughout the season. This inaugural group will be the foundation of future ambassador classes and will work closely with our marketing team to bring fresh energy, authentic storytelling, and positive community connections to the Rock Lobsters brand.

If you’re interested in becoming one of the first eight ambassadors to launch this program, please fill out the application below to begin the interview process.